What kind of clothing do you think we'll be wearing in 2035, 2041, and 2053?

What kind of clothing do you think we’ll be wearing in 2035, 2041, and 2053?

Last week, Glenfiddich pondered the world of the future and collaborated with fashion enigma and innovative textile studio BYBORRE to host a "Taste the Future" show at the NXT Museum in Amsterdam. Because what will the world look like in 12, 18, and 30 years? Yes, precisely the three ages of their iconic single malts.

To mark the collaboration, BYBORRE crafted three clothing concepts of the future inspired by the maturation of whisky. Along with this, the internationally acclaimed designer, Borre Akkersdijk, shared his vision on the future (of fashion), emphasizing for example sustainable developments and material use. On April 25, 2023, the Taste the Future collection made its debut at the NXT Museum, with various Dutch media and influencers in attendance.

Team Hagens created a free-publicity-driven PR campaign to showcase the Future Fashion concepts to Dutch fashion and whisky enthusiasts, as well as the media and influencers.