Cases

Clients we work for
2026

Netherlands Institute for Human Rights

Ten years of the UN Convention on the Rights of Persons with Disabilities: with a survey among more than 1,800 Dutch people with a disability, we showed that taking part is about more than getting through the door. Good for 104 publications and a reach of 9.4 million.

10 jaar VN-verdrag Handicap – College voor de Rechten van de Mens

ABN AMRO × DGTL

A male top DJ earns around €900,000 a year more than a female colleague. With that calculation and the Her Sound talent programme, ABN AMRO and DGTL put unequal opportunities in the dance industry on the agenda.

Deelnemers van de DGTL Academy en Her Sound, het talentprogramma van ABN AMRO en DGTL voor vrouwelijke dj-talenten

New10

The 423 Thousand Entrepreneurs report: research with Motivaction and professor Erik Stam into the growth moments of Dutch entrepreneurs. Exclusively in the FD, followed by NOS and others.

New10 – MKB is er klaar voor

Marketing Drenthe

A one-off forest ranger course as an earned-first activation, to draw attention to the growing pressure on nature and to the Buiten Bereik routes in Drenthe. Good for a reach of 3.1 million.

Marketing Drenthe – Buiten Bereik
2025

ABN AMRO

Silver Dutch PR Award 2025, Best Finance Case. With the Receipt, ABN AMRO Helpt put help with banking literally within reach: on the back of every receipt at the PLUS supermarket in Waalwijk. A place everyone visits, including older people and people who are less digitally skilled.

Kassabon van de PLUS in Waalwijk met hulp bij bankzaken van ABN AMRO Helpt – zilveren Dutch PR Award 2025, beste Finance Case

ABN AMRO

Golden SponsorRing for ‘Ik begin’: for ABN AMRO we developed a children’s book that became an official bestseller, reached 400+ schools and raised sponsor awareness by 6 percentage points.

Kinderen met violen, sport kunst en cultuur voor ieder kind

Ministry of Justice and Security

The first Two-Step Day: with a live broadcast on NPO Radio 5 and attention on Vandaag Inside, two-step verification became the talk of the day. The Veilig Internetten website even went down briefly from the traffic.

Ministerie van Justitie en Veiligheid – Twee-stappen-dag

Dutch Burns Foundation

4 in 10 tenants have no carbon monoxide detector at home. With that insight, the Dutch Burns Foundation put the risk of carbon monoxide poisoning on the map, from RTL Nieuws to BNR.

4 op de 10 huurders heeft geen CO-melder – campagne Nederlandse Brandwonden Stichting

ABN AMRO

Arming Dutch people against fraudsters with campaigns in which ABN AMRO warns about types of fraud such as shouldering and quishing, or the dangers of reusing PIN codes.

ABN AMRO Veilig Bankieren-campagne tegen quishing en fraude (2025), PR door HAGENS

Ministry of Health, Welfare and Sport

Attention and evidence for the government campaign against verbal aggression in healthcare: the quality of care suffers from it.

Campagne Ministerie van VWS tegen agressie tegen zorgverleners (2025), PR door HAGENS

Dutch Banking Association

A hard-hitting 140 BPM track in collaboration with DJ and producer Cynthia Spiering, with which the Dutch Banking Association helps people recognise feelings as fraud signals.

Track Feel The Pressure van Cynthia Spiering voor de NVB over fraudesignalen (2025), PR door HAGENS

Rijksmuseum

An exclusive content creator event for the exhibition 4,000 Years of Asian Bronze, to draw more young people to the Rijksmuseum.

Content creator-event Rijksmuseum tentoonstelling 4000 jaar Aziatisch Brons (2025), PR door HAGENS

Soldaat van Oranje – The Musical

A year of buzz around the renewed version of Soldaat van Oranje – The Musical.

Cast van Soldaat van Oranje – De Musical (2025), PR door HAGENS
2024

Dutch Government

A large awareness campaign on behalf of the Dutch government about voice cloning: more than half of the Dutch cannot hear the difference between a real and a cloned voice of a well-known Dutch person.

Bewustwordingscampagne Rijksoverheid over voice cloning (2024), PR door HAGENS

Etos

A strong campaign on behalf of Etos for skin protection: half of the Netherlands only applies sunscreen at the hottest time of the day.

Etos-campagne Dezelfde zon over huidbescherming (2024), PR door HAGENS

ABN AMRO

Attention for ABN AMRO’s free help with banking: almost one in three households gets into financial trouble straight away when faced with unexpected costs.

ABN AMRO gratis hulp bij bankzaken (2024), PR door HAGENS

NPO

Attention for the third season of Planet Earth: the power and vulnerability of our planet, with the voice of David Attenborough.

David Attenborough, Planet Earth III op NPO (2024), PR door HAGENS

ABN AMRO

A children’s press conference around the women’s football classic Ajax – Feyenoord, to involve children in women’s football.

ABN AMRO kinderpersconferentie Ajax – Feyenoord vrouwenvoetbal (2024), PR door HAGENS

Johnny Cashew

Attention for the thousands of kilometres the average cashew nut travels before it ends up in your shopping basket. Not Johnny Cashew’s.

Johnny Cashew cashewnoten (2024), PR door HAGENS
2022

Spotify

A blockbuster campaign to end the year with: the announcement of Wrapped 2022.

Wrapepd Spotify

La Vie

Spectacle around the launch of La Vie’s plant-based bacon in the Netherlands.

La Vie

ABN AMRO and WOMEN Inc.

A campaign to highlight inequality in the art world and bring about change.

ABN AMRO en WOMEN Inc.

House of Hiv

Making visible the stories behind the House of Hiv exhibition about 40 years of living with and dealing with HIV.

House of Hiv

Merk Fryslân

The hundred-day Arcadia festival in Friesland.

Bosk Arcadia

Loop Earplugs

Earplugs for every situation.

Loop Earplugs

Kevin Boitelle & Allen Grygierczyk

A turbo campaign around the stoner series Lit & Woke.

Kevin Boitelle & Allen Grygierczyk
2021

Ministry of Justice and Security

The majority of Dutch people sometimes (accidentally) violate someone else’s privacy.

Privacyschending overheid

Invisible ones

An awareness campaign around growing racism towards the Asian community following Covid-19.

Invisible ones

NPO

You’ll find the best international series on NPO.

NPO
2020

Solidaridad

On Black Friday we opened The Cheapest Shop in the Netherlands, where chocolate cost just 13 cents per kilo?!

Solidaridad

Polestar

The introduction of Polestar in the Netherlands.

Polestar

Jewish Cultural Quarter

Campaign around the exhibition ‘Waterlooplein’ about the heart of the former Jewish quarter in Amsterdam.

Joods Cultureel Kwartier

Jewish Cultural Quarter

Announcement of the construction of the National Holocaust Museum.

Joods Cultureel Kwartier

ABN AMRO

ABN AMRO demands equal treatment of men and women in hockey.

ABN AMRO
2019

Omroep Human

The State of the Climate: where do we stand now, and where in 11 years?

Omroep Human

City of Amsterdam

Campaign against illiteracy in Amsterdam.

Gemeente Amsterdam

Tele 2

Child prodigy Gotu Jim shines in the first video that takes your data bundle into account.

Tele 2

Stigma

An awareness campaign and exhibition that challenged the stigmas around HIV patients.

Stigma
2018

Frans Hals museum

The Art of Laughter: how does humour from the Golden Age compare with today?

Frans Hals museum

Moeder aan de lijn

A platform about the taboos around informal care: are you allowed to complain about caring for your mother?

Moeder aan de lijn

Clinic Clowns

Launch of the Clinic Clowns’ Wonder Water.

Clinic Clowns

Bols

The National Kopstoot Test: which beer brand makes the perfect kopstootje?

Bols

Artis

A listening thriller, MURDER in ARTIS, that guides you through a pitch-dark Artis.

Artis
2017 – now

Friesland Campina

FrieslandCampina changes course, improves all its brands, with Optimel as the first proof.

Friesland Campina
2017

Tele2

Tele2 and the Youth (and Elderly) of Today.

Tele2

Micropia

Microlympics: worldwide Olympic records broken in the microbe museum.

Micropia

Artis

Artis Lives! A PR campaign with the film by master designer Christian Borstlap.

Artis
2016

Porsche

Is driving a Porsche as addictive as chocolate, smoking and sex?

Porsche

See All This

How do you launch an art platform co-founded by 35 Dutch museums?

See All This

Royal Flora Holland

Launch of Let it Grow, the first green incubator.

Royal Flora Holland
2015

Plan Nederland

International father-daughter campaign around Father’s Day with well-known Dutch fathers.

Plan Nederland
2015 – 2018

Zorg en Zekerheid

Six Minute Stories: stories that reduce your stress level by 68% within six minutes.

Zorg en Zekerheid
2014

Finlandia Vodka

An ice-cold press mailing.

Finlandia Vodka

Dutch National Opera & Ballet

Campaign marking the merger of two cultural powerhouses.

Nationale Opera & Ballet
2013

Brompton

Influencer and media event with a factory visit and a bike tour criss-crossing London.

Brompton

What Design Can Do?

International mission-driven design event.

What Design Can Do?
2012

WeTransfer

Global launch of WeTransfer: can a file transfer service be sexy?

WeTransfer

Vodafone

Ticketfest, the most fun social media bingo with free tickets for Vodafone subscribers.

Vodafone
2011 – 2018

Volkskrant

Guest of de Volkskrant: well-known Dutch people visited IDFA, DDW or the NFF and shared their tips.

Volkskrant

Audi

A night-time influencer and press event in a closed Stedelijk Museum.

Audi
2010

Roadmovie Rabat

Vodafone and the film Rabat turned out to be a match made in heaven.

Roadmovie Rabat

Stabilo

The most beautiful handwriting in the Netherlands: a national writing competition with De Telegraaf.

Stabilo
2009

Clarence Seedorf

PR support for the most successful Dutch footballer of all time.

Clarence Seedorf

Festival Appelsap

Ten years as the PR agency of the best hip hop festival in the Netherlands.

Festival Appelsap

Awards

Cannes Lion

Webby

D&AD

Gouden-Lamp-Award

Dutch Creativity Awards

SAN

Esprix

Effie

ADC

The One Show Shortlists

Lovie

Cresta

Eurobest

Epica

Ad Stars