About us
We specialise in marketing, cultural and corporate PR and communications. Curious, with an eye on the future. We develop newsworthy stories, from strategy and creation to execution, and in doing so help build reputations. That gives brands and organisations a lead and relevance: demonstrable and lasting. In a world full of answers, whoever is trusted wins. We call that The New PR.
What does HAGENS do?
We make The New PR. Modern people demand highly personal answers, and as a brand you can influence them: by sharing what you know and what you can do. With newsworthy stories, we build reputations. In short: structurally showing what your brand adds to people and to society.
This is how we help brands and organisations achieve demonstrable, lasting visibility and reputation. We do this with corporate, brand and marketing PR, brand positioning, partnerships with media and influencers, content production, campaigns, activations and events, and media training and trend reports.
How does HAGENS work?
HAGENS works in three steps: strategy, creation and execution. Every question starts with strategy, even when PR is part of a 360 campaign. We dive into the subject and map the playing field: brand and product, trends and data, behaviour and psychology, journalism and society. Through desk research, but also by talking to people, we arrive at a human insight.
From that insight we develop the creative concept, with earned first as the starting point. That way we make substantive news that activates people. In the execution, we deploy the story through earned, owned, shared and paid media and AI. The aim: a positive reputation, strong brand preference and behavioural change.
We always work and think outside-in. We don’t start with the product or the organisation, but with what is going on in society. That is where we look for the human or social hook. We connect it to the brand’s identity, which then adds substance, context and expertise. Only then do we take the logical step to the product.
Who does HAGENS work for?
HAGENS works for brands, government bodies and cultural institutions, including ABN AMRO, Spotify, the Dutch Ministry of Justice and Security, the Ministry of Health, Welfare and Sport, the Ministry of the Interior and Kingdom Relations, the Van Gogh Museum, Fabrique des Lumières, Etos, New10, Marketing Drenthe, the Dutch Burns Foundation, the Netherlands Institute for Human Rights, Substack, Vattenfall, Simon Lévelt, Videoland and Prosus. See our cases.
How can you work with HAGENS?
From one-off campaigns to ongoing PR: we can work together on a monthly retainer, per project or a combination of both. At the start, we decide together what best fits your goals.
Where is HAGENS based?
HAGENS is a PR agency in Amsterdam and works from Grasweg 41-Z4, 1031 HW Amsterdam, for the whole of the Netherlands. HAGENS is an SBB-accredited training company.
How do you get in touch?
Email hello@hagenspr.com or call +31 20 625 96 85.