We are HAGENS, a strategic and creative PR agency from Amsterdam since 2012. HAGENS was founded in 2012 by Sarah Hagens, who felt the profession could be better: more strategic and more creative. The agency has since grown into a team of 20 PR and communications specialists. We work for leading brands and organisations that make a commercial, social or cultural impact.
What does a PR agency in Amsterdam do?
A PR agency makes sure your story reaches the media and your audience because the story itself is worth telling, not because you buy advertising space. At HAGENS it always starts with the story itself. Is it news? Is it true? Will people want to share it? Only then do we choose the channel, never the other way around. We call that The New PR.
What can you work with us on?
Marketing PR, cultural PR and corporate PR. From a campaign you want to land earned, to a long-term relationship with the press, or a reputation issue you would rather not face alone.
Who do we work for?
Among others ABN AMRO, Spotify, the Van Gogh Museum, Dutch ministries and New10. Our Kassabon campaign for ABN AMRO won Best Finance Case at the Dutch PR Awards 2025, and in 2026 we have eight nominations.
Frequently asked questions
Do you also work for smaller organisations? Absolutely, because smaller organisations can also make a big cultural or social impact.
What does a PR agency cost? It depends on the assignment: a campaign, an ongoing monthly collaboration or a one-off piece of advice. We are happy to talk it through in a first conversation.
Where are you based? At Grasweg 41Z4 in Amsterdam-Noord, and we work throughout the Netherlands.
Shall we meet?
Email hello@hagenspr.com or give us a call.