We make stories that people want to pass on. The stories are always different. The starting point is always the same: people.
Want to know how we work as a PR agency in Amsterdam? Read on.
| Corporate, brand and marketing PR | Reputation management and strategy |
| Positioning of the brand (or person) | Media relations and newsjacking |
| Press seeding | Influencer campaigns |
| Campaigns, activations and events | Media training and trend reports |
How we work
We always start with a strategy, whatever the question. We dive into the subject, do research and talk to people, until we have a human insight. From that we create a creative concept, earned first. And then we do everything it takes to make it happen. We think outside-in: we don’t start with the product, but with what is going on in society.
Working together
From one-off campaigns to ongoing activities, large and small. On a retainer, per project or a combination of both. We start with a workshop and a strategic planning phase. After that, one fixed core team works on your visibility, with regular check-ins and a live dashboard.
PR and AI
People expect personal answers. Answers that are right. That makes the source important: not ‘AI says so’, but ‘AI says that brand X says this’. Whoever is that source holds a position that competitors can’t easily take away.
PR is still PR: credibility, reputation and newsworthiness. Everything that has already been published is in AI. What has never been made is the new gold. Brands that publish consistently, in reliable sources, and live up to what they say, build a lead. We call that The New PR.
