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HAGENS Expands Strategy Team with Aranza Zevenbergen and Jelle de Wal

Aranza Zevenbergen and Jelle de Wal have both joined HAGENS as PR strategists. They are now part of the strategy team under the leadership of Strategy Director Sid de Koning. Before joining HAGENS, Aranza was a copywriter and strategist at Ice Cream Media. Jelle is an experienced PR professional who previously worked at Hibou as a PR Consultant. At HAGENS, he will work on projects including Milence and ABN AMRO, while Aranza will be responsible for NPO and Rose Stories, among others.

Aranza: “The personal approach central to HAGENS’ working method is very important to me. With a focus on the individuals behind the target audience, they work for both large commercial companies and smaller organizations with cultural and societal goals. This combination appeals to me.”

Jelle: “HAGENS places a lot of value on the strategic foundation in their ideas and campaigns, always keeping the human element at the forefront. Besides personally resonating with this approach, it’s also an ideal way of working for my development as a strategist.”