Sneaking under the closing barriers, taking a picture with an approaching train or jumping across the tracks to cut off the route. ProRail sees that young people are often unaware of the risks of unsafe behavior on and around the tracks and platforms. September is the busiest month on the tracks each year, so the rail operator seized that moment to warn young people of these dangers in a new campaign.
To make them aware of safe behavior, HAGENS set up a PR campaign in cooperation with ProRail. This resulted in great publications by NOS Stories, VK Mag, Dumpert and interviews in Metro and AD and all regional titles.
