A successful first year full of special, Limburg beers!

In 2022, Hertog Jan introduced the exclusive specialty beer subscription De Proeftuin. The Limburg brewery is experimenting a lot with beer flavors, but by no means everything hits the shelves. With De Proeftuin, Hertog Jan lets fans enjoy their experimental brews every quarter. Like the Burgundy Chocolate Stout, Vienna Lager and New England IPA.

Last year, Team Hagens was responsible for several campaigns to raise awareness of De Proeftuin in the media and on socials. This included the past December month. Using a free publicity driven approach, combined with influencers and editorial collaborations, we positioned De Proeftuin as the ideal gift for the holidays and gave a new push to sales for the coming year. In doing so, we reached a large group of beer fans and culinary enthusiasts. 

Panorama wrote an extensive article about the beer subscription, Manify included De Proeftuin in its Christmas gift guide, Foodies mentioned De Proeftuin in their ‘Vers van de Pers’ column and Bierista looked back on a great beer year in an article. In addition, several influencers also got the pitchers sent home and got to gift a loved one De Proeftuin, including Dennis Drinks Beers, Bieris Zora Yori and Books Beers and Beyond.

A great conclusion to a successful first year of De Proeftuin. And we can already reveal that 2023 promises much more good things to come. Cheers!