With AI, fraudsters are making their messages and websites ever more convincing. To let young adults experience how hard it is to tell real from fake, ABN AMRO and ACE developed the campaign ‘Begin Gewoon Safe’ (Just Start Safe) together with Supergaande. HAGENS was responsible for the PR.
For the strategy, we combined different data into a striking paradox. ABN AMRO research showed that 1 in 7 young adults experienced online fraud in the past year, while this generation sees itself as the most digitally resilient. That friction between overconfidence and reality became the story for the media.
To make tangible how realistic AI content has become, Supergaande presenter Nesim El Ahmadi made a YouTube video with an intro entirely generated by AI. A striking way in for newsrooms.
The result: broad national attention, including on Hart van Nederland and the NOS Journaal, and coverage in Metro, De Telegraaf and Noordhollands Dagblad.
