This year, more than €320 million is still available for Dutch homeowners to make their homes more sustainable. Yet a large part of that subsidy remains untouched. New research shows that more than 60% of homeowners don’t know whether they qualify, or have doubts about the conditions.
To help Dutch people find their way, the Ministry of the Interior and Kingdom Relations (BZK), together with knowledge centre Milieu Centraal, launched the campaign ‘Is jouw huis klaar voor de toekomst?’ (Is your home ready for the future?), with agency Roorda. HAGENS was responsible for the PR.
We translated the figures into recognisable stories of homeowners, with the aim of raising awareness of the subsidies and removing financial uncertainty. The campaign generated broad national attention, with coverage and items on NOS, RTL Nieuws, AD and regional titles, among others.
