Anne Frank Stichting

Finding each other through differences

Everyone knows Anne Frank’s story. Every day more adults and children learn about her time in the secret annexe and her fate there. Anne’s story is part of world history. We tell it to give war a face, but also to learn from it: that intolerance can have horrific consequences. But eighty years later, people still have to face discrimination, hate and exclusion on the basis of their faith, skin colour, orientation, identity and origin.

  • What we did
  • Creative direction
  • Brand design
  • Strategy
  • Production
  • Approach

    To throw the spotlight on contemporary forms of intolerance, the Anne Frank Foundation, in collaboration with Berlin-based agency Innocean, developed an app with a 3D-rendered model of Anne Frank’s room. The app also tells the stories of four modern-day young people affected by intolerance. The app was launched on the International Day for Tolerance. Actor Elliot Page worked on the project as a volunteer.

    We arranged for the four young people to meet each other in the Anne Frank House. In Anne’s room they watched each other’s videos and discussed how they had overcome their challenges. We offered this footage as exclusive material to the most important media outlets for this target audience.


    Dutch and international publications featured the app and the meeting in the Anne Frank House. In the Netherlands there was an interview on Dutch TV show Koffietijd!, while the campaign was featured on Dutch news websites and Linda and international channels including The Drum and Adweek.




    Free Publicity

    11 M



    2 x Webby Awards

    5 x D&AD Awards

    Cannes Lion

    Cannes Lion