Together with Etos, prominent medical specialists and people with experience of the subject, we developed an approachable investigation into what the Dutch woman knows about blood pressure and how she measures it. It turned out that few women measure their blood pressure. They don’t know why they should, nor how to do it. The results of the research were used for a positive and informative website, together with an offline campaign involving hundreds of Etos stores across the Netherlands.
News, lifestyle, marcom and medical media wrote about the insights. In a full-page article in Dutch newspaper De Telegraaf, Hester den Ruijter (Professor of Cardiovascular disease in women, UMC Utrecht) wrote about the importance of regularly checking women’s blood pressure. On Google there was a significant increase of searches combining ‘Etos’ with ‘blood pressure’. And last, but not least – blood pressure monitors sold out at Etos within a week, and hundreds of people signed up for a waiting list to buy one.