Etos

Health is wealth

High blood pressure is bad. Right? But why? And what is blood pressure anyway? And how do you measure it? It’s alright, we didn’t have a clue either. Which is strange, because measuring your blood pressure is easier and more important to do than counting your steps, drinking enough water or how long you sleep for. We developed our insight ‘measuring your blood pressure is too often forgotten’ into a sales and awareness campaign for Etos, with the Dutch woman as the primary target.

  • What we did
  • Strategy
  • Creation
  • Research
  • PR campaign
  • Paid media
  • Owned content
  • Approach

    Together with Etos, prominent medical specialists and people with experience of the subject, we developed an approachable investigation into what the Dutch woman knows about blood pressure and how she measures it. It turned out that few women measure their blood pressure. They don’t know why they should, nor how to do it. The results of the research were used for a positive and informative website, together with an offline campaign involving hundreds of Etos stores across the Netherlands.

    Together with Etos, prominent medical specialists and people with experience of the subject, we developed an approachable investigation

    Impact

    News, lifestyle, marcom and medical media wrote about the insights. In a full-page article in Dutch newspaper De Telegraaf, Hester den Ruijter (Professor of Cardiovascular disease in women, UMC Utrecht) wrote about the importance of regularly checking women’s blood pressure. On Google there was a significant increase of searches combining ‘Etos’ with ‘blood pressure’. And last, but not least – blood pressure monitors sold out at Etos within a week, and hundreds of people signed up for a waiting list to buy one.

    58

    Publications

    €180.000

    Free Publicity

    6.4 M

    Reach