An Amsterdam tram is about 29 metres long. An Argentinosaurus could grow to 30 to 39 metres. And around 666 Triceratops would fit on Dam Square at the same time.
On 12 February, ‘Prehistoric Planet: Dinosaurs, The Immersive Experience’ opened at Fabrique des Lumières: a journey 65 million years back in time, with life-size dinosaurs. Alongside action scenes, the experience offers insight into how palaeontologists reconstruct the lives of dinosaurs, from fossil formation to evolution and behaviour.
Team HAGENS rolled out the PR plan and invited press, influencers and their children to the opening.



