Categories
Campaigns Clients News

Fabrique des Lumières: The Moonwalkers

For ‘The Moonwalkers: A Journey With Tom Hanks’ at Fabrique des Lumières, HAGENS found a new audience through space food.

In December, Fabrique des Lumières opened ‘The Moonwalkers: A Journey With Tom Hanks’, a documentary-style immersive experience about the Apollo missions and future journeys to the moon, narrated by Tom Hanks.

Team HAGENS made sure the story landed widely. One of the hooks: we owe many products in our pantry to NASA. Instant soup, freeze-dried coffee, energy bars and even baby food came out of the search for smart space food. That way, alongside going-out, lifestyle and science media, we also reached a new audience through food media.

Fabrique des Lumières was also one of the filming locations for an NPO programme.