Nature is more popular than ever, and that is also the challenge. Nature is increasingly seen as a place to escape from a world full of (digital) stimuli. The campaign ‘Buiten Bereik’ (Out of Reach) turns that around: not escaping from the real world, but going to the real world. A place where you recharge and where nature itself also gets room.
Together with Marketing Drenthe, HAGENS developed a strategic, earned-first PR approach for journalists and content creators, with several PR moments throughout the year. The kick-off was an exclusive one-day forest ranger course, in which participants experienced for themselves what nature-inclusive behaviour means.
