Corporates should start an internal symmetrical war with their own task force to become lean & mean again, argues Sarah Hagens.
This week I heard about the term ‘asymmetric war’ in a podcast: a war between two unequal parties that differ greatly in power, resources and way of fighting. In an asymmetric war, the strong side has to win; the weaker side only has to not lose. At first, it mostly reminded me of what Cruyff said about playing football against the Germans: “If you can’t win, you have to make sure you don’t lose.”
Read the full column (in Dutch) by Sarah Hagens, founder of HAGENS, at Adformatie. You can find more columns by Sarah on her author page at Adformatie.
